We regret to announce the passing of the founder and Managing Director of the Airline Training Council, Mr. Bruce Bishins, CTC.|
He passed away in Toronto, Canada on January 16, 2013 while a patient at Coronary Intensive Care in the Toronto General Hospital. Bruce had mainly recovered from a stroke he suffered in Dec. 2012, but continued heart ailments forced him to return to hospital in the later part of 2012, and he finally succumbed to congestive heart failure.
It is a sad time here at the Airline Training Council where we mourn his passing. A tireless advocate of the travel agency community and an exemplary trainer, Bruce has directly trained well over 200,000 travel agent and airline personnel since the founding of ATC in 1980. He also held the roles as head of ARTA Canada, GATAA and ARTA USA where he known for his unselfishness and hard work to the cause of small and medium travel agencies throughout the USA and Canada. He also served as Head of Industry relations for BAR Canada based in Toronto.
Bruce is survived by his brother and funeral services will be held privately. Details of a memorial service will be forthcoming.
The staff of ATC thank you for your kind words and letters that we have received.
As ATC begins its 31st year of continuous service to the airline
industry, we find ourselves in the crosshairs of delicately balancing
our extensive training and educational relationships with both travel
agency and airline personnel. ATC has always been a neutral provider of
professional services, thereby lending our expertise to both sides of
the industry through objective, timely, and thorough training programs
As distribution and cost containment initiatives have taken their toll
on airlines, and as commission reduction and elimination have had a dire
impact on travel agencies, ATC seeks to do our part in providing
comprehensive, but affordable training and consultancy services which
meet the needs of all the industry's stakeholders.
In this time of focusing on the bottom line, training is often perceived
as "nice to have, but not need to have". Nothing could be further from
the truth. Properly trained staff always contributes to a more
productive, efficient, and technically correct operation. An investment
in training today, guards against significant problems and extra costs
in the future.
Let us tell you what we can do for you. At ATC, training is our
business; our only business.